Patagonia’s Common Threads

In the 18th century Lancashire’s cotton mills and the budding clothing trade helped fuel the Industrial Revolution and create the modern economy. Now it’s time to reverse the engines – to help create the next, more sustainable economy.

Enter Patagonia’s Common Threads Initiative: a partnership between the company and their customers to make, buy and use clothes more sustainably, with the ultimate aim to close the loop on the product life cycle – to make old clothes into new and keep them from ever reaching the landfill.